Over the past few years, I’ve worked across brand, content, and production — often moving between creative support and strategic input. Whether freelance or in-house, I’ve supported teams and founders in shaping ideas, coordinating campaigns, and producing content that’s both aligned and well-executed.
Selected work
A collaborative build with an emerging jewellery brand — rooted in trust, intuition, and a shared creative vision.
Supporting the founder across brand development, creative production, and seasonal content — from contributing to the rebranding and new website to thinking along on the product range and positioning.
Producing visual content and campaigns by moving between concept, styling, and execution, while helping shape and support the creative direction as it evolves.
2024-2025
On-demand support for the marketing team, including a blog series translating EU textile regulations into accessible content, along with occasional press releases and social copy.
Alongside my creative work, I bring years of in-house experience across brand, content, and campaign roles from fashion and food to lifestyle and beyond.
These roles gave me a deep understanding of how ideas move through teams, timelines, and decision-making — and shaped the way I work today: creatively sharp, strategically aware, and highly collaborative.
Previous experiences include:
HELLOFRESH
Content Manager role, responsible for brand storytelling, content creation and production, project management, online and offline marketing assets, localisation for Belgium
FABIENNE CHAPOT
Retail Marketing & VM role, responsible for retail marketing, brand-aligned visual merchandising
SPADEL (BRU)
Junior Brand Manager role, responsible for brand management, campaign coordination, rebranding roll-out
VERY RARE AGENCY
Assistant creative producer (Netflix, Replay)
I step into projects with care, clarity, and a deep sense of what’s needed.
Moving between concept and execution, between teams and roles, between vision and detail, I shape ideas, support direction, and help bring creative work to life in a way that feels grounded, thoughtful, and aligned.
Working with me means bringing on a creative collaborator who brings structure to ideas, keeps things moving, and helps shape projects with clarity, focus, and care.